What about local advertising? This is a method where the business looks to place their ads in newspapers, local magazines, coupon booklets and many other related options. These are great because you know the local market will be reading it.
The issue with such marketing comes when it is not as targeted as online advertising. You can't pinpoint who looks at what is being advertised. Online advertising has a 'pay per click' set up where only those who click on the ad are counted. While, local advertising has a more generic, one-time fee regardless of how many people look. It can also be difficult to analyze this type of advertising in terms of stats.
Balancing Both Options
The best option for those who are going to be advertising is to use both methods and see which one works. This ensures the right balance is found. It is not fair to go down one path and assume it is the best, give both a shot and see how it goes.
In the end, the perfect marketing approach is one which takes a look at analytics. What is working and what is not? Those who are not running analytics on the stats coming in are missing out. Businesses have to be wary of the stats they have in place. Which marketing approach is bringing in the most money? Which one is converting best? Why is it converting well? Can you pump in more advertising dollar into this specific type of advertising to get better results? These are all questions you will have to ask to find the right fit. Check out our website to find out more about the benefits of local SEO services in San Diego, Ca and worldwide. Check out our Youtube Channel and please subscribe.